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China Crossborder Summit Live

Can’t join us in Santa Monica? Tune in live from anywhere in North America for real-time insights from WPIC and Tmall Global.

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Stream the summit from anywhere

China Crossborder Summit Live brings the insights, speakers, and market intelligence from our Santa Monica event straight to your screen.

Join brand leaders from across North America for a live online experience featuring strategic keynotes, panel discussions, and category-specific breakdowns from the teams at WPIC and Tmall Global.

This is your opportunity to learn what it takes to win in China’s $76.4B crossborder e-commerce market, without needing to be in the room.

  • Thursday, October 16, 2025
  • Online | Live from Santa Monica, CA

Why brands are partnering with WPIC and Tmall Global

Our footprint across Asia

Tap into WPIC’s connected network of fulfilment centres to serve customers faster across key APAC markets.

IDC Recognized as Fast-Growing New Niche Brand by Tmall Global-2

From zero to top seller

Skincare brand IDC earned Tmall Global’s Fast-Growing New Niche Brand award in 2024, just months after entering the China market with WPIC’s support.

Award-winning store launch in China

Our client Aureva launched their crossborder store with WPIC’s support and was recognised with Tmall Global's New Business Award, a top honour for international brands entering China.

WPIC's AI dashboard

Track inventory, pricing, and sales in every market from one screen.

Meet the experts behind the event

You’ll hear directly from the teams leading market entries and digital growth for some of the world’s most recognisable consumer brands.

Expect practical insights, no-nonsense strategy, and real case studies, shared live from the main stage in Santa Monica by the people who’ve actually done the work.

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Nicole Lin

Business Development Country Manager, Alibaba Group

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Morgan Keldsen

Chief International Officer, Kizik

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Joseph Cooke

Co-Founder & President, WPIC

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Jacob Cooke

Co-Founder & CEO, WPIC

Register for the livestream

The China Crossborder Summit Live is open to brand leaders across North America who want a front-row seat to the strategies shaping success in China’s booming crossborder market.

Fill out the form below to secure your spot.

You’ll receive livestream access details by email ahead of the event.

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